Google launches Google+ Pages

Google has just announced a significant new update to Google+ with the introduction of branded ‘Google+ Pages’. From within a Page, fans will be able to join live hangouts, discuss topics, or just follow a brand or topic that interests them. For example, “hang out live with the local bike shop, or discuss our wardrobe with a favourite clothing line, or follow a band on tour”. Users will also be able to +1 a page, as well as add the page to a circle.
It looks like just about anyone will eventually be able to create a page, with categories currently listed including “Local Business or Place”, “Product or Brand”, “Company, Institution or Organization”, “Arts, Entertainment or Sports”, and “Other”. Although, as of right now, the feature isn’t open to the public, but will soon be available to everyone. Head over to plus.google.com/pages/create to learn more.
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