Facebook's Live Event (Updated)
I know that all you guys have been seeing a bunch of updates on your wall on newly updated Facebook’s Announcements..
Now it has become a trend for all the Giant companies, to host live events to reach a mass audience to let them know about their new features and announcements. and this is a way of facebook showing off its new features..
As Most Viral Media wrote about the new integration of Skype and Facebook chat and updated facebook chat, that is something we can surely expect. However, we’ve heard rumors that the world’s largest social network is instead about to unveil a completely new design. So, is it gonna be Facebook V.3.0 now ?? We doubt Facebook would invite the entire press corp to its headquarters for anything less than a major overhaul.
That’s why we’re here live at Facebook’s offices in Palo Alto, California for today’s unveiling. We’re about to find out just what the company has been cooking up for the last couple months. Will it fundamentally change Facebook? Will users revolt? What surprises does the company have in store?
Here are the live notes from Palo Alto:
10:40 AM: Zuck is on stage, and says that the speculation so far has been off the mark. He’s going to reveal something more fundamental about social network
10:42: They’ve been on a 60 day lockdown to get today’s features ready for today.
10:43: Facebook Places is already the biggest location app on the market and is growing fast. Hoping to roll it out further over the next few months. He’s also covering recent changes to Games and the continued rollout of Facebook Questions.
10:45: First slide: “Giving you more control.” Zuck is discussing building a broad social platform that developers can build social apps upon. It can be like the desktop.
10:47: Three announcements.
10:48: There are over 1 million sites using Facebook Connect. It’s just a one-way system though; you can’t use it to download their information.
10:49: Announcement: Download Your Information. It’s exactly as it sounds; it lets you download your Facebook data.
10:50: Dashboard for Applications You Use revealed. Alllows you to anage your apps in a simple way.
10:51: Now the company’s product manager for open source is on stage discussing Download Your Information.
10:53: It’s made for regular users. You start the process, Facebook lets you know when your data is ready to be downloaded, and then you have a zip file with your profile info, photos you’ve been tagged in, videos, friends, etc.
10:54: Now the company is discussing the application dashboard. There used to be two separate screens for managing apps, but now there is just one. You get a list of recent apps you’ve used, which you can then drill down into and see what permissions you’ve given it.
10:57: Now here’s the real meat of today’s announcement. Zuck is now going to focus on “the biggest problem in social networking.”
10:58: You have these different social circles and you want to interact with them in different groups, ways, etc. Some are work friends, some are family, etc. It’s been easy so far to share with everybody publicly or sharing with just friends privately, but not share with a small group of people.
11:00: This a problem applicable to all the social apps in the social ecosystem. So how do you solve this problem? The company has focused on letting you map your friends but how do you mak out all of your real-world groups?
11:01: If we can do this, then we can unlock a huge amount of sharing that they don’t do because it’s annoying or they’re scared of sharing certain things in large scale.
11:02: The first solution is friend lists. It’s a lot of work though. A lot of people have to pick and choose on Facebook events, making ti annoying. It’s not easy to just invite co-workers to events. Part of the solution is a product interface that makes it easier to manage the friend lists.
11:02: In reality, nobody wants to make lists. Even after heavy promotion. 5% use Lists, and that’s not good enough. What’s the next solution?
11:04: How about we make an algorithmic solution? Facebook has something internally called coefficient that lets them figure out who you’re likely to be close with.
11:06: Fb Chat uses coefficient to figure out who you’re most likely to talk to.
11:06: An algorithmic solution isn’t perfect, though. If you get even one wrong, the effect could be devastating. It’s also bad if it gets it right — do you want Facebook to tell you whose profiles you’re stalking the most?
11:07: What is the exact definition of a friend on Facebook? Now Zuck’s getting existential. So both algorithmic and user solutions to this problem aren’t going to work.
11:09: What about a social solution? Zuck’s using Facebook Photos as his example. Face recognition (algorithmic) isn’t ideal, neither is just having 5% of people tagging people. Facebook’s billions of photos are all tagged due to social solutions and crowdsourcing.
11:10: The goals are to map real-world groups, get everyone to particpates, and make it useful in lots of contexts. Most users dont’ upload photos, but 95% of Facebook users are tagged in at least one photo because of social solutions.
11:12: Social solution is to build the best group communication tool and to make it easy for friends to set up. 5-10% of people create groups and do the work for their friends. As a result, everybody will benefit.
11:13: Facebook has created a shared space for communication, Group chat and e-mail lists. It’s called Groups. It’s not the same as the current Groups feature on Facebook, though.
11:14: Justin Schafer, the former CEO of Hot Potato (acquired by Facebook) is the product manager for Groups.
11:15: Schafer: We’re introducing New Groups.
11:15: Shared Space: Every friend has control over a shared space. Everyone can add mutual friends to the group. Group chat is also being introduced, so you can chat with groups of friends. Groups work like mailing lists — you can send and receive e-mail from your group and communicate with work friends or personal friends, etc.
11:17: Groups featured for mobile revealed.
11:18: Create a group, add friends and start sharing.
11:19: Chris Cox is on stage discussing social design. It’s about the approach the company is taking to how users manage the social graph.
11:23: Cox says the company thought about audience and space. He’s talking about the dinner table, the locker room and the bar, where each has different groups, different languages, different histories, etc. Facebook wanted to build something that tapped into that.
11:24: The organizing principle of today’s announcements is giving users control.
Q&A From the Event :
Q: Future of Friend lists?
A: They’re staying. This doesn’t replace them. Groups is the future, though.
Q: Are there risks to groups? What if someone is added that people don’t want
A: It’s easy to keep people accountable. You can figure out who added who to a group.
Q: The old version of Groups?
A: We’re keeping the old version of groups, you just can’t make them anymore.
Q: Info overload? (I just asked it)
A: You can set it so notifications are turned off. What will naturally happen is that you’ll try out a lot of apps/groups, but you’ll eventually curate them and only use a few main ones that float to the top.
Q: Secrecy of groups? (my second question)
A: Three privacy settings: All enw groups are default are closed, there is also secret and open groups. It’s about who can see the group exists and who can see what’s in a group. If it’s a closed group, you can see who’s in the group and the group itself, but not the content. Secret means the group isn’t listed.
Q: How long will it take people to understand groups?
A: We borrowed from the visual patterns from the rest of the site to make it easy to understand.
Q: Export function: can other social networks access this data?
A: Zuck: We’re focusing on your information today. You put effort into uploading those photos, you should be able to get them.
Check back soon for more updates.. In the meanwhile, let us know what you think about the newly released updates by facebook.